Master SEO, social, analytics, and campaign strategy in one term
Online only
Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward the Durham MBA or MSc programmes. Graduate Certificate in Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 9 months, and the credit total is 15. Students move from Digital Marketing Strategy & Planning through Digital Marketing Strategy & Planning; Search Engine Optimisation & Content; Paid Media & Social Advertising; Marketing Analytics & Conversion Optimisation; Digital Marketing Capstone Campaign, and finish on Digital Marketing Capstone Campaign. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Build integrated digital campaigns across search, social, and email channels Configure Google Analytics 4 and interpret conversion funnels Create content strategies aligned with brand voice and SEO best practices Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the AFU MBA or MSc programmes.
Faculty spotlight
Agency founder Sofia Ramirez teaches paid media; Dr. Marcus Chen covers analytics storytelling for executives.
Interactive modules, weekly readings, recorded and live seminars, and collaborative discussions with peers worldwide.
Module assignments, proctored examinations, and capstone projects designed to demonstrate mastery of the field.
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 9 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Durham University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@durhm.co.uk.
Study online
Online tuition is free. Online examinations are free. There is no exam fee for online study. Collegiate campus tuition and campus examinations are charged separately.
Accreditation & recognition
